Remember that Google is also a relatively powerful direct messaging platform and gaining quick adoption by users globally. That information includes things like your business hours, address, website, phone number, attributes, health and safety information, service information, etc. Google My Business (now Google Business Profile) is one of the most essential pieces to ensure that those searches lead directly to your practice and, more importantly, directly to the information they’re looking for. Most of your potential patients will be coming from the local areas surrounding your medical practice and searching for your business using either Google Maps or Google Search.įACT: Search terms like “Medspa near me” or “Best plastic surgeon in ” are among the most common in the aesthetic medical industry. įor the aesthetic medical field, this fact is especially true. And Google is the runaway leader in that category, receiving about 86% of search traffic worldwide in 2022. In today’s ever-expanding digital landscape, consumers of every age and demographic use online search as the default way to find products and services. Those changes are officially underway in 2022, so it’s important to know what’s changing, what’s not, and what that means for your medical practice. ![]() In late 2021, Google announced that significant changes to Google My Business were looming. Three things in life are certain – death, taxes, and Google changing its platforms.
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